AcceleRate Financial parent company changes name for 2021, reveals new brand
In choosing a name for the new organization formed by the merger of equals between Crosstown Civic Credit Union (AcceleRate Financial's parent company) and Access Credit Union, both boards identified the strength of the Access name and its applicability to the missions of both organizations.
The credit unions promised to develop a refreshed brand with the Access name that reflects both credit unions, demonstrating the beginning of a new organization while respecting the legacies of their pasts. Now from Manitoba,Access Credit Union and Crosstown Civic Credit Union celebrate their merger with an entirely new brand experience that promises to be “Where you need us to be.”
“’Where you need us to be’ is a nod to the expanded geographical range of the new credit union, as well as the new digital frontiers for banking and communicating,” says Ingrid Loewen, current board chair for Crosstown Civic and incoming board chair for the new Access. “We are committed to being available for our members—online, offline, at any milestone in their lives.”
To fulfill their new promise, the new Access Credit Union embraces innovation to deliver a diverse array of options and solutions so members can access their finances and service anytime, anywhere. This “member-centric” approach is expressed visually through their new logo and branding, which was developed by the collective teams of the two merging credit unions.
Keeping true to their promise of a fully transparent merger process, Access now invites the public for a sneak-preview of their new brand three months ahead of the official January 1, 2021 amalgamation.
In the new “Triple Cheque Mark” logo, Crosstown Civic is represented by the blue check mark, Access by green and together, both credit unions represent the teal capital “A”. The inspiration is all positive: arrows for forward, upward motion and change; a check mark for solutions and right choices; a knot to tie it together; and an “A” for accessibility.
“Our new brand celebrates the beginning of a new organization while respecting the legacies of our pasts,” noted Curt Letkeman, current board chair for Access and incoming vice chair for the new credit union. “Our brand will be reflected in exceptional service and convenience for members when they want, how they want. Our new brand is unique—just like each member we represent!”
The 26-branch network and community space signage will begin rebranding in January of 2021. Progress updates of the new Access Credit Union’s integration and brand journey are available at cusuccess.ca.
About the new Access Credit Union
Access Credit Union and Crosstown Civic Credit Union will amalgamate to become one entity on January 1st, 2021 with a combined total of 26 rural and urban branches, more than 400 employees, more than $5 billion in assets, and more than 80,000 members becoming the second largest credit union in Manitoba. For more information on the Access/Crosstown Civic merger, please visit cusuccess.ca.
Crosstown Civic Credit Union Notice of Annual General Meeting
Monday, August 17, 2020
Virtual Meeting at 7:00 p.m. CDT
Register by August 14, 2020 at 4:00 p.m. CDT
Due to the COVID-19 pandemic, Crosstown Civic Credit Union (parent company of AcceleRate FinanciaL) is unable to conduct the event in-person. As such, this year the Annual General Meeting will be held virtually. The virtual Annual General Meeting will be open to each eligible member of Crosstown Civic Credit Union and its virtual division, AcceleRate Financial.
To gain access to the virtual meeting, eligible members are required to register. Registration will open at 9:00 a.m. CDT on Monday, July 27, 2020 and will close at 4:00 p.m. CDT on August 14, 2020.
All verified members will be sent login credentials via email to login to the secure meeting, to participate in motions, and to ask questions during the meeting. Members will only be allowed to join from one device, and from one registered email address.
Crosstown Civic and Access Credit Union members vote in favour of amalgamation
Manitoba—The Boards of Directors of Crosstown Civic Credit Union (CCCU), parent company of AcceleRate Financial, and Access Credit Union (Access) announce the approval of the merger by their memberships. The announcement of the results were shared at each credit union's Special Meeting of Members which was held via teleconference the evening of June 25, 2020.
Voting took place through an online and in-branch vote from June 22-25. A two-thirds majority vote was needed. We are pleased to share that the resolution was passed with 87% of the members that voted in favour from Crosstown Civic Credit Union and 77% in favour from Access Credit Union.
The membership vote followed the completion of due diligence activities and a subsequent recommendation to merge from the Board of Directors of both organizations. Two-thirds of eligible votes were required to carry the Special Resolution. The positive vote means that the credit unions will become one entity effective January 1, 2021. At that time, the new credit union will be called Access Credit Union.
"I am thankful to our membership for their overwhelming show of support for this merger and in the many conversations we have had over the past few months," said Curt Letkeman, Chair of Access Credit Union. "We're excited by this outcome because of the opportunities the merger will bring to our members, employees, and local communities," says Letkeman.
"We pursued this merger because we believe that together we can build a stronger credit union, not just today, but for future generations," says Ingrid Loewen, who will be the Board Chair of the merged credit union. As there is no geographical overlap in branches, the merger of these two credit unions means that each will maintain a strong community foothold and branch presence.
Amalgamating as one credit union provides the opportunity to take advantage of shared technology and member service channels while continuing to invest in technological enhancements to continue to deliver local, personalized financial services to individuals, businesses, and to the farm community. "Our combined credit union will be stronger and will have more capacity to return direct financial benefits to our members. This merger is really about the future: as the landscape in financial services continues to evolve, this partnership will enable us to exceed expectations for our members and the communities we serve," said Loewen.
The merged credit union will have combined $5.5 billion in assets, over 89,000 members, more than 400 employees, and 26 full service branch locations. The added scale and resources will allow the amalgamated credit union to invest more in the technology, products, and services that members and local businesses now expect and need to compete effectively in today's competitive marketplace.
Rescheduled Merger Vote Announced
Following the temporary orders recently announced by the provincial government concerning ongoing business during the COVID-19 pandemic, the Boards of both Access and Crosstown Civic Credit Union are announcing their intention to facilitate the previously postponed member vote on the proposed merger from June 23rd to June 25th. The formal notice for the member vote was published in the Winnipeg Free Press on May 28th, 2020.
On Thursday, May 14th, the Government of Manitoba introduced new orders under The Emergency Measures Act that would temporarily provide businesses with the ability to hold their member meetings and conduct their voting by means of telephone, electronic or other communication facilities. These provisions will allow both Access Credit Union and Crosstown Civic Credit Union to maximize member participation in this important vote while maintaining the health and safety of both members and staff through social distancing.
"When we postponed our original vote on March 19th, it was to take reasonable action while fully supporting our members' well-being, knowing that we would reschedule the vote when it was appropriate to do so." shared Curt Letkeman, Chair of the Board of Directors for Access Credit Union. "These new measures demonstrate support for moving ahead to a vote with our respective memberships."
Ingrid Loewen, Board Chair for Crosstown Civic Credit Union added, "We now have an opportunity to reschedule the Special Meeting of Members and Vote on the proposed Merger to which both Boards are tremendously supportive. The COVID-19 pandemic has further strengthened the importance of this merger for the future of our combined credit unions."
More information on the details of this vote will be shared shortly.